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Using a cartridge would increase price of already expensive media, so hard-coating of the pickup surface was chosen instead. TDK was the first company to develop a working scratch-protection coating for Blu-ray Discs. It was named Durabis. In addition, both Sony and Panasonic's replication methods include proprietary hard-coat technologies. Sony's rewritable media are spin-coated, using a scratch-resistant and antistatic coating. Verbatim's recordable and rewritable Blu-ray Discs use their own proprietary hard-coat technology, called ScratchGuard.